Marketing Manager Berlei

Pacific Brands

Marketing Manager Berlei

Hanes Australasia Apparel Group - Burwood

  • Work for the inspiring Berlei brand
  • Career step alert - unique and rare opportunity within our Marketing team
  • Lead, motivate and empower

What's in it for me?

Who wouldn't want to be part of HanesBrands? Our culture is fantastic, made so by our people and the standards we set and strive towards each day. We enjoy the benefits of being part of a global organisation, whilst staying true to our Aussie heritage. As a company, we are passionate about developing our people, and there are endless opportunities for career progression across so many different areas of our business! We are open, honest, highly collaborative and straight-talking: we love coming to work every day and being part of bringing our iconic Australian brands to life that are loved by, well - everyone!

Enjoy some of our perks …

  • We're big on training, development and promoting from within: there are genuine career opportunities across our business available for you to explore!
  • 50% off our fabulous brands, including Bonds, Champion and Sheridan
  • Reduced Health Insurance premiums with our partner BUPA
  • MS Office 365 licenses
  • Generous family and friends discounts
  • Fabulous modern office space in the Burwood with great facilities
  • Regular Sample Sales where you can pick up some real bargains!

A bit about BERLEI …

At Berlei, everything we create is thoughtfully designed to make women feel comfortable and confident. For 100 years, we've invested in innovation by creating bras that support women of every age, shape and size, so she can always feel her very best. We've pioneered products for mothers, sportswomen, and breast cancer survivors. As the world changes and the needs of women change too, we'll be there. Every step of the way.

Marketing Manager Berlei | Full Time Permanent | Burwood NSW

We have a super exciting opportunity in our Berlei team for an experienced Marketing Manager. And we have never been in better shape: the Berlei brand has gone through a significant transformation recently across both product and marketing and we're seeing some fabulous results across sales and in consumer feedback

With some amazing ambassadors on board, including Serena Williams who was behind the Do it for Yourself campaign, and inspiring partnerships with the Australian Institute of Sport and BCNA, supporting women with breast cancer across Australia and New Zealand, the results we have delivered are above expectation and the brand is in a healthy space, with a lot of momentum behind it.

As Marketing Manager you will develop the brand strategy and manage the delivery of all components of the marketing plan across all channels, including end to end management of all aspects of the comms mix, domestically. Responsible for an Assistant Brand Manager, your role includes leading, motivating and developing your team and performing regular reviews and creating a development plan. This is a fast paced role and will require you to balance speed and quality, and understand the need to be cohesive and collaborate with the broader business.

  • Co-develop and recommend the brand and marketing strategy in conjunction with GM Brands, Divisional Manager Berlei and Strategy & Consumer Insights Manager
  • Develop and recommend the marketing plan for both retail and wholesale channels
  • Work with Digital Marketing Manager on developing the brands in all digital and social channels and executing the brand plan across these channels
  • Develop thorough, succinct and motivating campaign briefs and ensure excellence in delivery of all campaign elements, including media plans, advertising creative and other aspects
  • Ensure all in-store activations are reflective of brand positioning and are consistent with brief requirements, including on time delivery of assets
  • Work closely with Digital Marketing Manager and e-Comm Manager on eDM plan, ensuring brand positioning consistent and assets on time
  • Lead with team to create/manage the full year marketing plan for portfolio brands ensuring +12 months view on activity

What experience do I have?

  • Proven experience in a Marketing Manager role in a similar business/industry – this is a senior appointment and you must have 6-8+ years' experience in consumer marketing
  • Exposure to a branded retail environment, ideally working on an international brand
  • Experience of a full brand development cycle from strategic development, through implementation to evaluation of the outcome
  • Creative marketing communication experience
  • Well-developed agency management expertise
  • Mixed media advertising campaign development
  • In-store asset development experience – POS signage, promotional signage, windows
  • You have worked with agencies, understanding how the process works and enjoy the cross-functional nature of a marketing role
  • You are commercial, a natural problem solver, resilient, curious and inquisitive

A bit about us …

HanesBrands Australasia is home to iconic Aussie brands Bonds, Sheridan and Berlei – to name but a few – and we are proud to be part of HanesBrands Inc, the world's largest manufacturer and marketer of basic apparel brands.

The Apparel Group is the largest operating group in HanesBrands Australasia and our brands speak for themselves: Bonds, Berlei, Champion, Holeproof, Jockey, Rio, Voodoo, Kayser, Razzamatazz and many more … Our Head Office is based in Kew, an Eastern suburb of Melbourne, with easy transport links in and out of the City. We have a NSW office based in Burwood and a New Zealand office in Auckland. Together our dedicated and talented teams are famous for designing and bringing to market a range of fabulous undies, intimates, hosiery, socks and apparel for men, women, kids and baby. 

With a foot firmly in retail – our store network has clicked over 100 brick and mortar stores, and counting – combined with some fantastic wholesale partnerships and a growing international presence, the future is looking bright!

Express your interest by selecting APPLY NOW and upload your CV and cover letter.
Pacific Brands

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