Senior Brand & Content Manager

Pacific Brands

Senior Brand & Content Manager

Hanes Australasia - Kew

  • Unique opportunity in Bonds Marketing team!
  • Manage content planning for Bonds Retail
  • Highly collaborative cross-functional role

What's in it for me?

Who wouldn't want to be part of HanesBrands? Our culture is fantastic, made so by our people and the standards we set and strive towards each day. We enjoy the benefits of being part of a global organisation, whilst staying true to our Aussie heritage. As a company, we are passionate about developing our people, and there are endless opportunities for career progression across so many different areas of our business! We are open, honest, highly collaborative and straight-talking: we love coming to work every day and being part of bringing our iconic Australian brands to life that are loved by, well - everyone!

Enjoy some of our perks …

  • We're big on training, development and promoting from within: there are genuine career opportunities across our business available for you to explore!
  • 50% off our fabulous brands, including Bonds, Champion and Sheridan
  • Reduced Health Insurance premiums with our partner BUPA
  • MS Office 365 licenses
  • Generous family and friends discounts
  • Fabulous modern office space in the beautiful Kew, equipped with sit-stand desks
  • Regular Sample Sales where you can pick up some real bargains!

Senior Brand & Content Manager | 12m FTC | Kew, Melbourne

We have a rare opportunity available in our Bonds Marketing team for a Senior Brand & Content Manager on a 12m FTC. With a focus on content planning across all of our retail channels, you will create the full year Content Marketing plan for Bonds, ensuring we have a +12 month view on activity. Your role will be to recommend and implement the content marketing strategy for the brand in the online and store channels, including end to end management of the initiatives.

  • Ensure content marketing initiatives are achieved within agreed budget with a focus on driving traffic, engagement, delivering sales and customer retention
  • Identify market trends and prepare insights and assumptions
  • Identify and screen new communication opportunities and ideas
  • Work as a member of cross functional team to deliver effective marketing strategies that integrate with the overarching brand plan; coach others to ensure team effectiveness

In addition to above the line events led by the wholesale team, you will focus on how we can maximise store experience, plan future activations, store-based events and campaigns to meet our KPIs. You ask questions like: “How can we elevate in-store experience?” and “How can we feed our business strategy through to retail?”

Spanning across digital channels you will work closely with the e-Comm team on digi plans, briefing content requirements and providing assets for all relevant online channels, and ensure all planned activity is supported in relevant social channels.

What experience do I have?

  • You are a proven Marketeer with 6-8 years' experience working on retail brands, ideally apparel brands, youth brands, music or sport brands
  • Exposure to retail and in a multi brand/multi category business would be advantageous
  • In-store asset development/POS signage experience would be beneficial
  • Experience of a full brand development cycle from strategic development, through implementation to evaluation of the outcome
  • Creative marketing communication and event management experience
  • Mixed media advertising campaign development
  • You have a consumer mindset and have an understanding for who our customer is
  • You are a natural problem solver, a keen project manager and super proactive, always seeking out opportunities
  • You are capable of running your own projects from start to finish, and adept at bringing others on the journey
  • You enjoy building and maintaining relationships, particularly with agencies and Centre Management

A bit about us …

HanesBrands Australasia is home to iconic Aussie brands Bonds, Sheridan and Berlei – to name but a few – and we are proud to be part of HanesBrands Inc, the world's largest manufacturer and marketer of basic apparel brands.

The Apparel Group is the largest operating group in HanesBrands Australasia and our brands speak for themselves: Bonds, Berlei, Champion, Holeproof, Jockey, Rio, Voodoo, Kayser, Razzamatazz and many more … Our Head Office is based in Kew, an Eastern suburb of Melbourne, with easy transport links in and out of the City. We have a NSW office based in Burwood and a New Zealand office in Auckland. Together our dedicated and talented teams are famous for designing and bringing to market a range of fabulous undies, intimates, hosiery, socks and apparel for men, women, kids and baby. 

With a foot firmly in retail – our store network has clicked over 100 brick and mortar stores, and counting – combined with some fantastic wholesale partnerships and a growing international presence, the future is looking bright!

Express your interest by selecting APPLY NOW and upload your CV and cover letter.
Pacific Brands

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